🧔‍♂️Meet The Founder

Pierre Elias CEO | Co-Founder

At Fair Grade Forests, we are passionate about leveraging technology for positive environmental impact. Our mission extends beyond forest conservation—we empower the very custodians of these forests to thrive on their own terms.

Pierre Elias, CEO and Co-Founder of FGF, is a dedicated advocate for the Indo-Pacific, where he has worked for over three decades. With a background in corporate leadership spanning more than ten countries, his journey has been one of innovation and commitment to sustainability. From working off the grid in the jungles of Papua New Guinea to representing conservation efforts on the global stage at COP26 in Glasgow, his experience reflects a deep-rooted passion for environmental protection.

Of French-Egyptian heritage and an Australian citizen, Pierre’s story began in the French Alps. A keen storyteller, runner, and father, he has combined his diverse cultural background and professional expertise to drive meaningful change in the fight against deforestation.

“Together, we can grow a greener world—invest in the coin that protects forests.”